Research value:

Provide brand health and promotion performance evaluation services, and  refining the core demands of brands and products, and development and promotion of programs and implementation plans
Test and Evaluation of the media to help you develop advertising strategies and assess advertising effectiveness. Model of brand competition, brand model, brand positioning model, advertising media selection model, model of advertising effectiveness, marketing effectiveness evaluation models have been used in many research projects.

Methods:

- Qualitative research: face to face interview, FGD

- Quantitative research: Quantitative consumer research, media monitoring, user behavior monitoring

Application in :

Brand checking
Brand position
Brand Extension
Brand Competitiveness
Brand Value
Ad Test and Evaluation

Applications:

In the fast moving consumer goods (FMCG), automotive, pharmaceutical, telecommunications IT, mobile phones, home appliances, software applications, Internet, entertainment, etc.