Research value:

Channel management solution can help you plan your distribution/channel network, evaluation and selection of distributors, optimize channel service standards, to help companies assess and improve service capacity and service level . We have a self-developed channel management model, industry bechmark  researh model

Methods:

- Qualitative research: face to face interview, FGD

- Quantitative research: Quantitative consumer research, service performance monitoring, user behavior monitoring

Application in :

Channel Planning
Dealer distribution model can effectively help you to planning channel managment. Channels of programming including distribution model, channel functions, channel number, channel layout of modules.

Business Circle
Business Circle level through comprehensive consideration of economic, transportation, population and income levels of geographic information system (Mapinfo) the district of choice of site to assist you in developing the distribution network planning, can be refined to the city level, county level three fixed-point level and street level.

Optimization of channel service standards
In key service indicators, based on the combination of corporate strategy and the principle of market dynamic to help you create a channel or network and to optimize the service standards as the implementation of a channel or network level management, capacity building, and effectively achieve the goals of corporate marketing.

Channel Audit (mystery shopping research)
Mystery Customer research is widely used in a monitoring and inspection of distributers' (or dealer) sales and service standards for the implementation of the method. It can help you understand the service quality of sales, dealers implementation of the policy on the business, competitors and benchmark sales and service dealer status. Inspection software platform can also be provided for the channel, enterprise management to access online, and get real-time, dynamic results. In addition, through the mystery shopping the customer can understand and assess the competition level of the channel construction.

Customer Satisfaction Study
Customer Satisfaction Study is to help you understand the customer services feedback status, analysis of user expectations, to find the reasons for users' dissatisfaction, improve the level of sales or services. For the automotive, telecommunications, retail, IT and other fields provide a number of special satisfaction research throughout the year, accumulated a wealth of research experience, and formed a unique research model of customer satisfaction (CSI ™, Customer Satisfaction Index ™).

Applications:

In the automotive, fast moving consumer goods (FMCG), pharmaceutical, telecommunications IT, mobile phones, home appliances, software applications, Internet, entertainment and other