Research value:

To provide research services for client product planning based on industry trends, customer needs, competitive information, SWOT analysis, etc.

- Help you to launch the products and services targeted for different segments markets . Based on a variety of models to assess market opportunities for new products, the model of concept testing for a new products , product mix model, product positioning model, competitive model, price model of brand research, including a range of products

- In understanding the target consumer acceptance of products and prices. Meanwhile, whenever competitor make price adjustments, we can help you make the appropriate and timely adjustment of product strategy.

Methods:

- Qualitative research: focus group discussion (FGD), mini-focus of the forum (FGD), one on one indepth interview
- Quantitative Research: User Survey
Analysis: VALS model, Kano model, multi-factor market potential prediction model, new products such as integrated pricing model

Application in :

Concept testing and product testing
Product Positioning
Market Feasibility
Product Competitiveness

Applications:

In the fast moving consumer goods (FMCG), automotive, Telecom IT, mobile phones, home appliances, software applications, Internet, entertainment and other customers through product planning, concept testing, new product research, product marketing, event planning, new product promote programs