Research value:

Based on understand the internal needs of the consumer , U&A, the information of consumer's attitude of product and brand , we can provide  brand map of the competitive situation in the market. Combined with the analysis of demographic, we can help you understand the level of  product penetration and depth reasons.

- We have accurte  model of consumer segments, consumer characteristics and the use of behavior models (consumer attitudes, lifestyle and values), satisfaction and loyalty research model.

Methods:

Research methods include CLT, CATI, and FGD

- Analysis methods include segmentation model, cluster analysis, regression analysis

Application in :

• Market Segmentation and Evaluation
• Consumer U & A Study
• Analysis of customer information
• Consumption patterns

Applications:

In the fast moving consumer goods (FMCG), Automotive, Telecom IT, mobile phones, home appliances, software applications, Internet, entertainment and other fields has accumulated lots of successful experience